Launching something big?
Grand openings, launch parties, and campaigns that fill the room. We handle strategy, production, and the content to match.
See our services →Founder and creative director
I'm Elishia.
A connector, creative director, and community builder helping women-led and hospitality brands grow through storytelling, content strategy, and experiential marketing.
From social media management to full-scale event production, I bring people together for brands, in person and online.
My story
Entrepreneurship has been my story since lemonade stands.
Entrepreneurship has been part of my story since I was a kid running lemonade stands, and later creating a kids fitness DVD called Young & Fit Forever, aimed at fighting childhood obesity. That same drive to build something meaningful led me to Adira Digital, where I help women-led and hospitality brands grow through storytelling, content strategy, and experiential marketing.
With 10+ years in marketing and creative direction, I lead every account personally, pairing a dedicated team with my own creative oversight so nothing feels like it is on autopilot.
I am also the founder of HERMVMT, pronounced her movement, a 600+ member community for ambitious women in the Pacific Northwest, and I proudly represent Miss Greater Seattle. Whether I am building a brand, a room full of women, or a campaign, the throughline is the same. I am a connector and collaborator who leads with resiliency and vision, and I care about creating real opportunities, not just content.
In fact
Here are a few ways I might be able to help.
Need your socials to actually work?
Full-service social media management for brands ready to hand it off, with a 6 to 12 month commitment and a real strategy behind it.
Explore social →Want to grow it yourself?
The Growth Season is my three-month coaching program for founders who want to run their own content with confidence.
See coaching →Booking speakers or workshops?
Keynotes and workshops on courage, community, and personal brand. Practical, warm, and built for your audience.
Hire me to speak →How it all connects
Adira does the work. HERMVMT proves it. I'm the reason both exist.
HERMVMT is short for her movement. It is a networking and wellness community built on one idea: when ambitious women rise together, communities thrive. Every HERMVMT event is a live look at what Adira does for brands. We do not just market community. We built one.
Adira is the business
Events, social media, and strategy for hospitality, wellness, and lifestyle brands.
HERMVMT is the proof
A 600+ member community with sold out events every month, built from scratch.
Elishia is the connector
Creative director on every account, host on every stage, and the front door to both.
The roots of Adira
Community-first marketing, meets a decade of creating.
Adira comes from Hebrew, meaning strong, noble, and powerful. That's the standard we hold every brand moment to: work that fills rooms, fills feeds, and keeps people talking long after the night ends.
I am the daughter of a U.S. Army veteran, so I grew up learning how to walk into a new room and make it home. Constant moves shaped my resilience, my independence, and my belief that people show up when they feel like they belong. I am faith-led, genuinely invested in people, and committed to leaving others feeling seen, supported, and inspired.
I studied Marketing at Rochester Institute of Technology with a minor in Public Relations, and I have spent more than ten years in marketing, content creation, creative direction, and event production. Today I help brands grow visibility, strengthen community, and expand impact through work that actually connects.
The woman behind the work
Wellness, travel, and a lot of curiosity.
Outside of the agency you will find me in Pilates, dance, or yoga. I am a certified yoga instructor for adults and kids, a paddle board yoga instructor, and a ballroom and Latin dancer. Movement keeps me grounded.
I have lived in over 20 countries and spent a year abroad. Travel taught me that people show up when they feel like they belong, no matter where they are.
I also won my PNBA Pro Bikini Angel Card, serve as a mentor and speaker focused on women's leadership, and hold the title of Miss Greater Seattle. My 2026 word of the year is expansive, because I believe the best work happens when we make room for more.
In action
Coaching, creating, and bringing people together.
Our philosophy
01
Hospitality
Guests before aesthetics, always. Beautiful is where we start. Every decision after that is weighed against how the room feels to stand in.
02
Craft
We design it and we shoot it ourselves. Strategy, content, creators and on-site direction are carried by one team, so the idea and the execution never drift apart.
03
Momentum
A launch is not the finish line. The recap reel, the follow-up campaign and the next moment on the calendar are all part of the same plan.
Work directly with Elishia
Workshops and 1:1 social coaching.
Elishia hosts practical workshops and one on one coaching for founders and teams who want to run content in house. Ask about it on your call.